Must read For men

“In general, men do not take good care of their skin. Partly, I think it’s because men haven’t been trained to apply anything to their skin at an early age,” says Dr. Terrence Keaney, a board-certified dermatologist based in Washington, D.C., who is looking to change that taboo with his first-ever, men only cosmetic and aesthetics center, W for Men. There he sees male patients from age 8 to baby boomers. “If you look at women with just the use of makeup, women are used to using [products] on their skin and it’s a habit. Whereas men really don’t have that habit, except for shaving.”
Other than obvious male-female dissimilarities, some go skin-deep. Skin is a “hormone-responsive organ,” says Keaney. “Meaning, testosterone influences men’s skin to be thicker.” This testosterone drive is what causes men’s baby fine hair to turn thick on skin, a.k.a. why we have chest hair, beards, back hair, and sometimes, as we age, why hair thins on the top of the scalp. Additionally, men produce more sweat, which means more oil. Blotting papers, anyone?
“Anything that you put on your skin will feel different on male skin than female skin, “ says Keaney. “A very luxurious, heavy moisturizer might feel great on female skin, but will fill heavy and oily on male skin.”
Keaney’s office offers a no-judgment, safe-haven in a mancave-like environment for guys to talk hair loss, corrective procedures, anti-aging, lasers, and get schooled in proper upkeep. It’s why we tapped Keaney (who also serves as a Dove Men+Care skin and hair expert) to debunk some of those age-old, bad-habit grooming myths and help you, or any men in your life, ease into solid regimens that deliver results.

Training day

PROBLEM: You’re not using, or are hesitant to use, skincare products.
“Some of my male patients don’t do anything,” says Keaney. “I get them started on basic skincare by emphasizing that, yes, they may feel a little oily, but using a moisturizer, sunscreen, and taking good care of their skin is important.”

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